Pechmann, Cornelia: search on Z-Library

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1

Smoking Scenes in Movies and Antismoking Advertisements before Movies: Effects on Youth

Cornelia Pechmann and Chuan-Fong Shih

Journal:

Journal of Marketing

Year:

1999

Language:

english

File:

PDF, 1.97 MB

english, 1999

2

Goal-Derived Categories: The Role of Personal and Situational Goals in Category Representations

S. Ratneshwar, Lawrence W. Barsalou, Cornelia Pechmann, Melissa Moore

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 2.39 MB

english, 2001

3

The effects of advertising and other marketing communications on health-related consumer behaviors

Pechmann, Cornelia, Catlin, Jesse R

Journal:

Current Opinion in Psychology

Year:

2016

Language:

english

File:

PDF, 215 KB

english, 2016

4

Predicting When Two-Sided Ads Will Be More Effective than One-Sided Ads: The Role of Correlational and Correspondent Inferences

Cornelia Pechmann

Journal:

Journal of Marketing Research

Year:

1992

Language:

english

File:

PDF, 2.58 MB

english, 1992

5

What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes

Cornelia Pechmann, Guangzhi Zhao, Marvin E. Goldberg and Ellen Thomas Reibling

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 3.59 MB

english, 2003

6

The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions

Cornelia Pechmann and David W. Stewart

Journal:

Journal of Consumer Research

Year:

1990

Language:

english

File:

PDF, 376 KB

english, 1990

7

Predicting when Two-Sided Ads will be More Effective than One-Sided Ads: The Role of Correlational and Correspondent Inferences

Pechmann, Cornelia

Journal:

Journal of Marketing Research

Year:

1992

Language:

english

File:

PDF, 1.62 MB

english, 1992

8

Avoiding the risk of responsibility by seeking uncertainty: Responsibility aversion and preference for indirect agency when choosing for others

James M. Leonhardt, L. Robin Keller, Cornelia Pechmann

Journal:

Journal of Consumer Psychology

Year:

2011

Language:

english

File:

PDF, 208 KB

english, 2011

9

What to Convey in Antismoking Advertisements for Adolescents:The Use of Protection Motivation Theory to Identify Effective Message Themes

Pechmann, Cornelia, Zhao, Guangzhi, Goldberg, Marvin E., Reibling, Ellen Thomas

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 162 KB

english, 2003

10

Do Consumers Overgeneralize One-Sided Comparative Price Claims, and Are More Stringent Regulations Needed?

Cornelia Pechmann

Journal:

Journal of Marketing Research

Year:

1996

Language:

english

File:

PDF, 3.00 MB

english, 1996

11

Persuasion processes associated with direct comparative and noncomparative advertising and implications for advertising effectiveness

Cornelia Pechmann, Gabriel Esteban

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 1.42 MB

english, 1993

12

Smoking Scenes in Movies and Antismoking Advertisements before Movies: Effects on Youth

Pechmann, Cornelia, Shih, Chuan-Fong

Journal:

Journal of Marketing

Year:

1999

Language:

english

File:

PDF, 1.73 MB

english, 1999

13

Editorial regarding the new submission guidelines at the Journal of Consumer Psychology

Pechmann, Cornelia (Connie)

Journal:

Journal of Consumer Psychology

Year:

2014

Language:

english

File:

PDF, 92 KB

english, 2014

14

Avoiding poor health or approaching good health: Does it matter? The conceptualization, measurement, and consequences of health regulatory focus

Gomez, Pierrick, Borges, Adilson, Pechmann, Cornelia (Connie)

Journal:

Journal of Consumer Psychology

Year:

2013

Language:

english

File:

PDF, 328 KB

english, 2013

15

The Use of Comparative Advertising for Brand Positioning: Association Versus Differentiation

Cornelia Pechmann and S. Ratneshwar

Journal:

Journal of Consumer Research

Year:

1991

Language:

english

File:

PDF, 516 KB

english, 1991

16

The Impact of Regulatory Focus on Adolescents' Response to Antismoking Advertising Campaigns

Guangzhi Zhao and Cornelia Pechmann

Journal:

Journal of Marketing Research

Year:

2007

Language:

english

File:

PDF, 3.43 MB

english, 2007

17

Persuasion Processes Associated with Direct Comparative and Noncomparative Advertising and Implications for Advertising Effectiveness

Cornelia Pechmann and Gabriel Esteban

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 556 KB

english, 1993

18

The Impact of Regulatory Focus on Adolescents' Response to Antismoking Advertising Campaigns

Zhao, Guangzhi, Pechmann, Cornelia

Journal:

Journal of Marketing Research

Year:

2007

Language:

english

File:

PDF, 504 KB

english, 2007

19

Effects of Indirectly and Directly Competing Reference Group Messages and Persuasion Knowledge: Implications for Educational Placements

Pechmann, Cornelia, Wang, Liangyan

Journal:

Journal of Marketing Research

Year:

2010

Language:

english

File:

PDF, 121 KB

english, 2010

20

The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents

Pezzuti, Todd, Pirouz, Dante, Pechmann, Cornelia

Journal:

Journal of Consumer Psychology

Year:

2015

Language:

english

File:

PDF, 732 KB

english, 2015

21

How to Publish Consumer Research Based on Experiments in the Top Marketing Journals

Pechmann, Cornelia

Journal:

SSRN Electronic Journal

Year:

2019

Language:

english

File:

PDF, 703 KB

english, 2019

22

An Exploration of the Micro-Level Impacts of Shanzhai (Copycat) Products on the Originals in China

Wang, Liangyan, Wu, Brian, Pechmann, Cornelia, Wang, Yitong

Journal:

SSRN Electronic Journal

Year:

2018

Language:

english

File:

PDF, 824 KB

english, 2018

23

Introduction to the Special Issue on transformative consumer research: Developing theory to mobilize efforts that improve consumer and societal well-being

Davis, Brennan, Pechmann, Cornelia

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 141 KB

english, 2013

24

The Influence of Need for Cognition and Principal Display Panel Factors on Over-the-Counter Drug Facts Label Comprehension

Catlin, Jesse R., Pechmann, Cornelia, Brass, Eric P.

Journal:

Health Communication

Year:

2012

Language:

english

File:

PDF, 450 KB

english, 2012

25

Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities

Pechmann, Cornelia (Connie), Moore, Elizabeth S, Andreasen, Alan R, Connell, Paul M, Freeman, Dan, Gardner, Meryl P, Heisley, Deborah, Lefebvre, R. Craig, Pirouz, Dante M, Soster, Robin L

Journal:

Journal of Public Policy & Marketing

Year:

2011

Language:

english

File:

PDF, 137 KB

english, 2011

26

Goal-Derived Categories: The Role of Personal and Situational Goals in Category Representations

S. Ratneshwar, Lawrence W. Barsalou, Cornelia Pechmann and Melissa Moore

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 598 KB

english, 2001

27

Impulsive and Self-Conscious: Adolescents' Vulnerability to Advertising and Promotion

Pechmann, Cornelia, Levine, Linda, Loughlin, Sandra, Leslie, Frances

Journal:

Journal of Public Policy & Marketing

Year:

2005

Language:

english

File:

PDF, 283 KB

english, 2005

28

Hyperopia and frugality: Different motivational drivers and yet similar effects on consumer spending

Pan, Li (Sunny), Pezzuti, Todd, Lu, Wei, Pechmann, Cornelia (Connie)

Journal:

Journal of Business Research

Year:

2018

Language:

english

File:

PDF, 830 KB

english, 2018

29

Do Consumers Overgeneralize One-Sided Comparative Price Claims, and Are More Stringent Regulations Needed?

Pechmann, Cornelia

Journal:

Journal of Marketing Research

Year:

1996

Language:

english

File:

PDF, 1.78 MB

english, 1996

30

Do Consumers Overgeneralize One-Sided Comparative Price Claims, and Are More Stringent Regulations Needed?

Pechmann, Cornelia

Journal:

Journal of Marketing Research

Year:

1996

File:

PDF, 1.78 MB

1996

31

Randomised controlled trial evaluation of Tweet2Quit: a social network quit-smoking intervention

Pechmann, Cornelia, Delucchi, Kevin, Lakon, Cynthia M, Prochaska, Judith J

Journal:

Tobacco Control

Year:

2017

Language:

english

File:

PDF, 748 KB

english, 2017

32

Mapping Engagement in Twitter-Based Support Networks for Adult Smoking Cessation

Lakon, Cynthia M., Pechmann, Cornelia, Wang, Cheng, Pan, Li, Delucchi, Kevin, Prochaska, Judith J.

Journal:

American Journal of Public Health

Year:

2016

Language:

english

File:

PDF, 671 KB

english, 2016

33

Hyperopia and frugality: Different motivational drivers and yet similar effects on consumer spending

Pan, Li (Sunny), Pezzuti, Todd, Lu, Wei, Pechmann, Cornelia (Connie)

Journal:

Journal of Business Research

Year:

2018

File:

PDF, 830 KB

2018

34

THE NATIONAL YOUTH ANTI-DRUG MEDIA CAMPAIGN

Kelder, Steven H., Pechmann, Cornelia, Slater, Michael D., Worden, John K., Levitt, Alan

Journal:

American Journal of Public Health

Year:

2002

Language:

english

File:

PDF, 64 KB

english, 2002

35

Facilitating Adolescent Well‐Being: A Review of the Challenges and Opportunities and the Beneficial Roles of Parents, Schools, Neighborhoods and Policymakers

Pechmann, Cornelia, Catlin, Jesse R., Zheng, Yu

Journal:

Journal of Consumer Psychology

Year:

2019

Language:

english

File:

PDF, 414 KB

english, 2019

36

Broadcast reach and self-reported exposure to court-ordered corrective statements on cigarette harms

Timberlake, David S., Pechmann, Cornelia

Journal:

Preventive Medicine Reports

Year:

2020

File:

PDF, 390 KB

2020

37

Goal-Derived Categories and the Antecedents of Across-Category Consideration

S. Ratneshwar, Cornelia Pechmann and Allan D. Shocker

Journal:

Journal of Consumer Research

Year:

1996

Language:

english

File:

PDF, 523 KB

english, 1996

38

Perceived Costs versus Actual Benefits of Demographic SelfâDisclosure in Online Support Groups

Pechmann, Cornelia (Connie), Yoon, Kelly EunJung, Trapido, Denis, Prochaska, Judith J.

Journal:

Journal of Consumer Psychology

Year:

2020

File:

PDF, 19.37 MB

2020

39

Exposure to the Above the Influence Antidrug Advertisements and Adolescent Marijuana Use in the United States, 2006–2008

Carpenter, Christopher S., Pechmann, Cornelia

Journal:

American Journal of Public Health

Year:

2011

Language:

english

File:

PDF, 625 KB

english, 2011

40

An Investigation of Consumer and Doctor Regulatory Beliefs and Regulatory Knowledge about Pharmaceutical Drug Promotions

Catlin, Jesse R., Pechmann, Cornelia (Connie)

Journal:

Journal of the Association for Consumer Research

Year:

2016

Language:

english

File:

PDF, 670 KB

english, 2016

41

Overview of the Special Issue on Social Marketing Initiatives

Pechmann, Cornelia (Connie)

Journal:

Journal of Public Policy & Marketing

Year:

2002

Language:

english

File:

PDF, 32 KB

english, 2002

42

Undergraduate support for university smoke-free and vape-free campus policies and student engagement: a quasi-experimental intervention

Cheung, Elaine, Romero, Tamineh, Crespi, Catherine M., Perez, Claudia, Huang, Janice E., Pechmann, Cornelia, McCarthy, William J.

Journal:

Journal of American College Health

Year:

2020

File:

PDF, 1.04 MB

2020

43

Ein neuer Typ kettenartiger vierkerniger Rhodiumkomplexe mit PR3 und AsMe3 als Brückenliganden

Thomas Pechmann, Carsten D. Brandt, Cornelia Röger, Helmut Werner

Journal:

Angewandte Chemie

Year:

2002

Language:

german

File:

PDF, 132 KB

german, 2002

44

The Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke

Cornelia Pechmann and S. Ratneshwar

Journal:

Journal of Consumer Research

Year:

1994

Language:

english

File:

PDF, 4.25 MB

english, 1994

45

Dangerous Double Dosing: How Naive Beliefs Can Contribute to Unintentional Overdose with Over-the-Counter Drugs

Catlin, Jesse R., Pechmann, Cornelia (Connie), Brass, Eric P.

Journal:

Journal of Public Policy & Marketing

Year:

2015

Language:

english

File:

PDF, 1.33 MB

english, 2015

46

The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions

Pechmann, Cornelia, Stewart, David W.

Journal:

Journal of Consumer Research

Year:

1990

Language:

english

File:

PDF, 944 KB

english, 1990

47

Policy and Research Related to Consumer Rebates: A Comprehensive Review

Pechmann, Cornelia, Silk, Tim

Journal:

Journal of Public Policy & Marketing

Year:

2013

Language:

english

File:

PDF, 342 KB

english, 2013

48

Goal-Derived Categories and the Antecedents of Across-Category Consideration

Ratneshwar, S., Pechmann, Cornelia, Shocker, Allan D.

Journal:

Journal of Consumer Research

Year:

1996

Language:

english

File:

PDF, 877 KB

english, 1996

49

Creating Boundary-Breaking, Marketing-Relevant Consumer Research

MacInnis, Deborah J., Morwitz, Vicki G., Botti, Simona, Hoffman, Donna L., Kozinets, Robert V., Lehmann, Donald R., Lynch, John G., Pechmann, Cornelia

Journal:

Journal of Marketing

Year:

2019

File:

PDF, 802 KB

2019

50

A Comparison of Health Communication Models: Risk Learning Versus Stereotype Priming

Pechmann, Cornelia

Journal:

Media Psychology

Year:

2001

Language:

english

File:

PDF, 100 KB

english, 2001

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